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Canadian Hotel is First to Install MSI’s
New WinPM+Sales Driver Software
Service Plus Inn & Suites in Alberta
predicts technology will dramatically boost bottom line
PHOENIX — JUNE 21, 2005 — The Service Plus Inn & Suites, in Grand Prairie,
Alberta, Canada, has become the first lodging property to install
Multi-Systems Inc.’s new WinPM+Sales Driver, a new software program
designed to streamline workflow and accountability for limited service
properties.
Phoenix-based MSI is one of the hotel industry’s leading innovators and
providers of fully integrated property-management, sales and marketing,
catering, point-of-sale, and wireless PM system technology.
“We’re thrilled to have the Service Plus Inn & Suites as our first Sales
Driver client,” said Rick Munson, MSI’s president and c.e.o. “This hotel
has always been a leader in its market, and now with the advantages of the
Sales Driver software, the Service Plus Inn & Suites is on the way to even
greater market dominance.”
The Service Plus Inn & Suites staff will, quite literally, have the
benefits of MSI’s Sales Driver at its fingertips. With the click of a
mouse, the property’s general manager, salespersons and front office
personnel now have the capability to access detailed information on sales
accounts, contacts, new business, traces and communications records. In
addition, the Sales Driver software provides the ability to set target
rates and group room allocations, as well as merge database fields with
Microsoft® Word, Excel and Access for direct mailings.
“We wanted a user-friendly system that would enable us to quickly track
our revenues, group business and guest histories—before Sales Driver, we
had to do this all manually,” said Sheena Willsey, General Manager of the
Service Plus Inn & Suites. “Now we’ll have the ability to instantly access
the information we need to find new business and retain guests who have
stayed with us already.”
Willsey said perhaps the most valuable feature of the MSI software for her
hotel is the marketing tools. Tracking information on frequent guests and
groups, once a painstakingly, time-consuming manual process, is available
with the click of a button.
“Going into our summer season—which for us is our slow season—we think
Sales Driver will help generate a significant amount of new room sales,”
Willsey said. “The real payoff will come next summer, when this new
business history will be in the database and will be instantly available
to us for marketing.”
“With the thin labor market in Alberta, we needed an easy-to-use tool like
Sales Driver because we no longer can count on having enough staff
available to manually do the many tasks we’ll now be able to do,” Willsey
added.
“A large part of MSI’s success is our ability to meet the ever-changing
needs of the hospitality landscape,” said Mark Houser, MSI chief
information officer. “The Service Plus Inn & Suites’ choice of our Sales
Driver software is a prime example of how we can apply our expertise to an
individual property’s needs. As hotels continue to add more technologies,
it is our goal to provide tools that assist sales managers and help them
improve their properties’ bottom line.”
About MSI
MSI, founded in 1990, is a leading supplier of hotel technology and
property management systems. With an installed customer base of more than
2,800 hotels and resorts throughout North America, MSI is one of the
lodging industry’s largest providers of fully integrated property
management, sales, marketing & catering, point of sale, centralized
corporate services, and wireless PM systems. MSI specializes in "total
system solutions" for management companies and hotel chains by providing
central reservation and property system integration. MSI's customer
support team has been recognized as one of the best in the industry and is
the key to the success of their products and services. For additional
information about Multi-Systems, Inc. technology solutions, please contact
Bridget Oliva at 800-331-7890 or info@msisolutions.com. For more
information on MSI, visit www.msisolutions.com.
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